Fig. 01 — Brand identity studio

Est. 2017 · Remote

Leave your imprint.

Brand identities designed to make businesses recognizable, memorable, and unmistakably their own.

Strategy. Identity. Direction. Digital presence.

Fig. 02 — What makes a brand recognizable?

"A logo is only one piece of the mark."

Hover a layer

An identity is a set of decisions working together. Reveal each layer to see how they combine.

Identity assembled — 0%

Fig. 03 — Identity wall

"Marks in
progress."

Concepts, explorations and sample identities developed in-studio while our first client work takes shape.

Concept brand identity sheets with logo marks, type specimen and red colour swatches on ivory paper
Sample Identity

Studio Set 01

Type
Identity system · stationery
Direction
Editorial, high-contrast, paper-first
Typography
Grotesque display + neutral text face
Color
Ivory / ink / vermilion
Components
Mark, grid, stationery, specimen sheet
Ivory packaging box and tube with a black abstract brush mark and red accent band
Concept

Kaiho Tea

Type
Packaging concept
Direction
Quiet, tactile, minimal Japanese influence
Typography
Wide sans caps + vertical lockup
Color
Chalk / charcoal / signal red
Components
Box, tube, seal, label system
Macro photograph of a circular black mark debossed into thick ivory cotton paper
Exploration

Debossed Mark

Type
Logo exploration
Direction
One continuous stroke, print-led
Typography
Mark only
Color
Ink on uncoated cotton
Components
Primary mark, emboss spec
Studio wall moodboard with torn paper, black and white photographs, a red painted square and type specimens
Exploration

Territory Board

Type
Brand moodboard
Direction
Archive collage, printed references
Typography
Grotesk specimen fragments
Color
Warm neutrals + one saturated red
Components
References, textures, palette
Type specimen page with oversized cropped black letterforms and registration marks on ivory
Concept

Specimen No. 018

Type
Typography system
Direction
Oversized letterforms as image
Typography
High-contrast serif at display sizes
Color
Ink on ivory
Components
Scale ladder, crop marks, spacing rules
Dark digital brand system shown across laptop, tablet, phone and printed collateral with red accents
Sample Identity

Night Mode System

Type
Digital brand concept
Direction
Dark surface, single luminous accent
Typography
Compact sans, tight tracking
Color
Graphite / black / ember
Components
Web, app, print collateral

Fig. 04 — Services

"From idea
to identity."

  • 01

    Brand Strategy & Positioning

    Brand discovery, positioning direction, audience considerations, and foundational brand strategy.

    From $350

  • 02

    Logo & Visual Identity

    Custom logo development and the core visual identity system.

    From $650

  • 02

    Typography & Color Direction

    Curated typography, color palette, and visual direction for a consistent brand language.

    From $250

  • 03

    Packaging & Marketing Materials

    Packaging concepts, promotional materials, print assets, and supporting brand graphics.

    From $300 / project

  • 04

    Website & Digital Brand Design

    Digital visual direction and brand implementation for websites and online experiences.

    From $550

  • 04

    Complete Brand Identity Package

    A broader identity package combining strategy, logo, typography, color, visual direction, and selected brand applications.

    From $1,200

Fig. 05 — The anatomy of an identity

"Every brand has a
visual grammar."

Aa
margin 48
baseline grid · 6 col

Selected layer — SYMBOL. Click a layer to rearrange the composition.

Fig. 06 — Reviews

"First impressions."

Early feedback from our first clients and collaborators. This is the beginning of the record.

  • 01

    "I came in with a folder of screenshots and half an idea. They turned it into a direction I could actually explain to other people."

  • 02

    "The process was calm and well organized. Every option came with a reason, not just a pretty picture."

  • 03

    "Attention to detail is the thing that stood out — spacing, type sizes, the little rules that keep everything consistent."

  • 04

    "Fast replies, clear files, and they asked better questions than I expected for a first project together."

Fig. 07 — Process

"How a mark
becomes an
identity."

DOT

DOT → SHAPE → SYMBOL → SYSTEM → IDENTITY

  1. 01

    Discover

    Understand the business, audience, values, personality, and goals.

  2. 02

    Define

    Develop the strategic direction and visual territory.

  3. 03

    Explore

    Create concepts, visual references, typography, color directions, and identity ideas.

  4. 04

    Refine

    Develop the chosen direction into a coherent visual system.

  5. 05

    Apply

    Prepare the identity for digital, print, packaging, marketing, and other applications.

Fig. 08 — Contact

"What do you want your
brand to be remembered for?"

Tell us what you're building, where you're going, and what your brand should feel like.

Remote creative services · Digital delivery

Message received.

Thank you — your details are on their way. We'll reply from support@yourimprintdesigns.com.

Fig. 09 — FAQ

Questions,
answered.

Typically a logo system, typography, color palette, layout and spacing rules, and guidance on how the identity is applied across the pieces your business actually uses.

Yes. Every mark is drawn for the specific brand — no template marks, no stock symbols.

Yes. Strategy and positioning work can run on its own or as the first stage of a full identity project.

Often. We work with entrepreneurs, startups, and growing or established businesses, and scope the project to fit the stage you're at.

Yes. We can evolve what already works and rebuild what doesn't, keeping recognition where it matters.

Yes — packaging concepts, labels, print assets, and supporting marketing graphics.

Yes. That includes digital visual direction, social templates, and how the identity behaves on screen.

Yes. We design the site's visual direction and brand implementation. Development can be scoped separately.

Each stage includes a defined number of revision rounds, agreed in the proposal before work begins. Additional rounds can be added.

Smaller pieces usually take one to two weeks. A broader identity package generally runs three to five weeks, depending on scope and feedback speed.

Yes — the studio is fully remote, with all files delivered digitally.

Yes. We can design within your current guidelines or extend them into the areas they don't yet cover.

Final deliverables include the agreed production files. Editable source files can be included when they're part of the project scope.

Work is billed in stages. Deposits cover work already completed and are non-refundable once a stage has started; anything not yet begun can be cancelled and refunded.

Fig. 10 — Closing statement

"Your brand should look like it belongs to you."

Build an identity people can recognize before they even read the name.